2010 WEST END AVENUE
Nashville, Tennessee
Services Brand Identity Design, Collateral + Wayfinding Signage, Floorplan Design, Photography Direction
OWN YOUR STORY
Challenge Nashville is well known for its country music scene and is a popular destination for tourists seeking to immerse themselves in honkey tonk culture. For 2010 West End Avenue, we needed to push off of the traditional cliches and stereotypes and develop a timeless brand built for the next generation in Nashville.
Solution After analyzing the market demographics, we identified a handful of cultural insights that we agreed would help differentiate the property from the competition. The goal was to produce a modern brand that celebrated individuality while speaking to Nashville’s creators, entrepreneurs, and tastemakers.
Brand Platform The West End neighborhood provides access to everything you would expect from a big city, coupled with the small-town feel that makes Nashville famous. Here, you can explore Nashville’s culturally rich enclaves, fueled by cross-industry collaboration, self-expression, and innovation. 2010 West End Apartments brings people together – transplants and natives alike – some of Nashville’s most interesting movers and shakers can be found here.
